Here's a woman sitting at a bus stop in the Netherlands. Her weight shows up for all to see (in kilograms). She's sitting on a weight scale.
The bus stop weight scale is part of an ad campaign by a fitness gym called Fitness First. They want to shame people into joining their gym. This takes the cake. What nifty advertising ideas will we see next?
via Gizmodo
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A Weight Scale at the Bus Stop
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Monday, March 16, 2009
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